Quoting Jude the Super Kinkster:" Does it really matter how awareness is raised? I mean, all publicity is good right?"
Typically, I would agree with you. I'm sure most people have lost a loved one to cancer, and my mother, grandmother, paternal uncle and great grandmother all died from different types of cancers, I just think it's a bit offensive that it's a novelty. Example, my grandmother died of breast cancer and seeing 14 year old girls wearing I <3 Boobies bracelets bugs me because it's without the right intention. Like they are using cancer to be funny and/or ironic.
Also, my brother-in-law is dying from Hodgkin's Lymphoma and I have been actively fundraising to try and get him the money he needs to get treatment (he's overseas) and it's hard to get people to donate even a couple dollars, yet everyone and their momma has some sort of cancer awareness bracelet or other novelty item.