Quoting Mrs.Dani:" I was asking because the girl wants only 2 prints... Out of ALL those photos..."
clients are often over-whelmed when given a large amount to choose from. One of the hardest things I do in the editing process is culling. If I, as the photographer, has a hard time choosing, imagine how hard it will be for someone with an untrained eye who only sees their cute child. You actually do your clients a big favor by not giving them a ton of choices and by culling, you save yourself a lot of editing work.
I upload my pictures from the shoot and go through and delete everything that technically does not meet my standards (soft focus, closed eyes, unflattering angle etc) From what is left I flag the one I like best from each similar pose (I never try to have two really similar looking pictures to choose from). From those, I narrow it down some more until I am left with an amount that fits the package they booked (half hour shoot - 10-12 images will be edited; one hour shoot - 20-25 images; 1.5 hour shoot 30-40 images; 2 hour shoot 40-50 images).
I always do a clean edit and then once I have clean edits of all the images I am editing from the shoot I will develop a LR preset that fills the wishes of my clients for the second edit (BW with a hint of brown, vintage with texture, matte, hazey etc.) I'll put that preset on all the clean edits I have finished and go through once more to see if individual pictures need slight adjustments with the preset.
In the end my client will have a gallery with 2 edits of each image I choose. They know ahead of time how many images will be in their gallery because it is always based on shooting time which is based on the package they booked.
I personally feel it is important to develop a standard if you are wanting to go into business. I don't in any way feel it has to be what I do, I just wanted to show what my standard was. It needs to be something that works for you. Once you have a standard, it is easier to calculate what your price will have to be to make it even worthwhile to do client shoots for you. It will also be much easier to professionally let your clients know what to expect so that they don't run all over you with their demands AND it will bring a routine in for shoots so you can realistically know what work is involved.
Your pricing structure is going to have to mean your time is paid for whether your client chooses images or not (if they don't choose, the big question is WHY NOT? and don't be shy about asking why not so you make your whole system better in the future).
Instead of session fees, I offer packages that include the photo session, my editing time and a certain number of 5x7 prints with the digital files of the chosen package images. I set my prices to make it worthwhile to me even if they do not order more prints than what is included in the package. I live in Germany though and expectations are a bit different than in America so you have to find a way that works for you to get the payment you need to make it worth your while.
I don't waiver what I set up in my packages. for example, If a client asks if they can have more digital images instead of the prints, the answer is no. The number if images they receive is set in the package price, they get the prints of those images because it is important to me that they see what a quality print looks like. It's important to have rules and guidelines set up and stand by them even when a client asks to change them. If you change them for one client, be prepared to change them for every client because they will find out and they will expect it.
And if you are in the beginning portfolio building stage of your business, I really recommend that you still calculate what you will need for prices. Clearly state what your prices are and then offer a rebate for portfolio building shoots. Even if you plan on it being a whole year before you start really charging. Make people realize now what your prices are and the special they are getting by helping you get your business set up.
I still do PB shoots once in awhile. But I only edit the pictures that I know I would like to eventually use and the client gets to choose three of the images I have edited as "thank you" for their signed model release. Then if they do want more images, they can buy them at my regular price for images. PB shoots are different for me than client shoots because for PB shoots, I do what I want and edit what I want with no big regard to what the client's expectations and wishes are.
sorry for all the typing, lol I think I rambled on a bit