Wow. I am truly impressed with the AAP on this one...I've got to hand it to them.
The American Academy of Pediatrics has passed a resolution
advising pediatricians “not to provide formula company gift bags, coupons, and industry-authored handouts to the parents of newborns and infants in office and clinic settings.” The resolution, passed last month, was unveiled on the AAP’s breastfeeding website
The resolution stresses the following about formula samples:
- breastfeeding is the normal, physiologic way to feed newborn infants
- not breastfeeding increases the risk of adverse health outcomes in mothers and their infants
- the Centers for Disease Control and Prevention and the US Surgeon General have stated strongly and clearly that patients must be protected from commercial infant formula marketing
- the Federal Government Accountability Office (GAO) as well as American College of Obstetricians and Gynecologists (ACOG), American Public Health Association (APHA), and the AAP all identify distribution of formula company packs as “inappropriate in medical environments and recommend against it”
- the American medical community has been severing its bonds with pharmaceutical companies because of the negative impact pharmaceutical advertising has on human behavior
- research has demonstrated that the free distribution of commercial materials such as formula samples, diaper bags, formula coupons, or other gifts via commercial infant formula marketing implicitly endorses formula feeding and creates the impression that clinicians favor formula feeding over breastfeeding, and research demonstrates that this activity decreases exclusivity and duration of breastfeeding, therefore be it RESOLVED, that the Academy advise pediatricians not to provide formula company gift bags, coupons, and industry-authored handouts to the parents of newborns and infants in office and clinic settings.
C- AAP Operations
Resolution #67SC 47 (12) –2012 Annual Leadership Forum
48 Page Two
50 FISCAL NOTE: There would be no fiscal impact on the Academy, but it should be
51 noted that there are documented cost savings with the improved
52 health from breastfeeding.
54 REFER TO: 2012 Annual Leadership Forum