Quoting ~*Mommy of 5*~:" I think its more of a mental thing. Us women want to lose weight over night and have people notice right ... [snip!] ... a cute little outfit in your new size. That way u are rewarding yourself too... It might help with the "im still fat" thinking."
I do take my measurements. I know how much smaller I am but I just want to keep going, its like its not enough. I know that I know I MUST be smaller, I measure smaller, I weigh less, and I fit into smaller clothes and my fav skinny jeans...but somehow when I look in the mirror sometimes its all smurfed and I just feel lardier than before.