Oreo is taking some heat for a rainbow-cookie ad it posted Monday in recognition of gay pride month.
A photo posted on company’s Facebook page
shows an Oreo cookie with not one but six layers of cream — one for each color of the rainbow, a symbol gay rights supporters use to show diversity. The text below the photo reads, "Proudly support love!"
Unfortunately for double-stuffed fans, the colorful creme-filled cookie isn't for sale. The fine print below the photo reads "made with crème colors that do not exist."
But while the cookie isn't real, the controversay sure is. The cookie company's show of support has triggered a feverish debate over equal rights for same-sex couples, which has played out this week has in the comments on Oreo's Facebook page.
By Wednesday afternoon the rainbow cookie post had nearly 38,000 comments and 226,000 ‘likes’ on the social media site.
While the responses were mostly positive, some commenters were outraged, even calling for a boycott of the product.
"This is absolutely disgusting. Your attempt to 'normalize' the behaviour of homosexuals has cost you a customer," one commenter wrote.
"Disliked Oreo page just because of this one post. Think about how much business u just killed oreo,” wrote another. “I can't support a business that supports gays.”
A "Boycott Oreo" Facebook page sprung up on Tuesday. It had 12 "likes" as of Wednesday afternoon.
The creator of the page wrote: "No. I do *not* hate gay people. I am not a "homophobe" … "I am against the lifestyle choice, however. It goes against Biblical principals and against how nature intended…That being said, I refuse to support the lifestyle or what Oreo/Kraft is doing. So I have decided to not buy their products."
Some people, such as the creator of this Tumblr post circulating the web, point out a true boycott would target Oreo's parent company Kraft, whose packaged food brands are ubiquitous in supermarkets.
"As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values," Basil Maglaris, Kraft's associate director of corporate affairs, told
He said the positive comments about the rainbow cookie far outnumber the negative.
“Thank you Oreo and Nabisco for your Pride," one commenter said. "Not only did you make an awesome statement about love and acceptance, but that cookie looked freaking delicious!!"
It's not just Oreo who's on board! Looks like the poor homophobes are going to starve...